Plan
Read the lane before pricing it.
Market movement, timing, equipment, and service pressure shape the recommendation.
Technology-driven freight brokerage for shippers
Lyra Logistics powered by LyraIQ
A freight brokerage that sees the lane and stays with the load.
Lyra combines live market context, carrier fit, and a broker accountable from quote through delivery across truckload, LTL, and intermodal.
Sharper lane context Right-fit capacity Human follow-through
From quote to delivery
One team owns the move.
Lyra brings the plan, the capacity, and the follow-through together so your team is not managing the broker.
Match
Build capacity around fit.
The right carrier profile matters as much as the number on the quote.
Move
Stay accountable through delivery.
A Lyra operator remains close to the load, the updates, and the exceptions.
The intelligence behind the broker
Better context before the quote. Human accountability after it.
LyraIQ structures the lane, tests market and service signals, and sharpens the recommendation. A Lyra operator still makes the call and owns what happens next.
LyraIQ starts by reading the quote request and isolating the pricing problem.
01 / Intake
One shipper message becomes structured lane context.
The request stays readable while LyraIQ identifies the lane, volume, service pressure, and equipment context.
Shipper
Need a quote on our Chicago to Dallas reefer lane. We have 18 loads a week, two pickup windows, and need the best possible price without risking service.
02 / Parse
The messy request becomes a structured freight profile.
Origin, destination, weekly volume, equipment, and service constraint are separated before pricing begins.
Chicago, IL
Dallas, TX
03 / Score
Four paths run, but only one step is on screen.
Market, timing, service, and carrier-fit scores come back in sequence so the work feels traceable.
Market
Live spreadCurrent reefer corridor movement.
0.82Timing
Appointment dragPickup and delivery pressure.
0.64Service
Protection needFailure risk before award.
0.88Carrier
Fit scoreOperators most likely to hold.
0.91
04 / Price
The model builds the number out loud.
Each adjustment has a reason, then the centerline is guardrailed into a buyable range.
Market midpoint
Corridor benchmark, fuel, reefer demand
$2,686
Capacity pressure
Chicago outbound reefer tightness
+$64
Appointment buffer
Pickup windows and Dallas delivery risk
+$38
Centerline quote
Guardrailed into an executable buy band
$2,760
05 / Lock
LyraIQ hands off a price your team can buy against.
The final output keeps the number, confidence, and recommended action in one place.
Recommended buy band
$2,740
$2,810
Centerline
$2,760
94% confidence. Use this as the executable target range for the rebid.
- Primary move
- Rebid the lane
- Carrier fit
- Core reefer operators
Mode support
One brokerage for the way freight actually moves.
Truckload, LTL, or intermodal. The lane should decide the mode, not habit.
Mode match
Lane constraints shape the equipment.
One route can become a full truckload move, a tighter LTL run, or a rail-ready intermodal plan.
Truckload
Dedicated capacity for full loads, recurring lanes, and tighter appointments.
LTL
Practical control for palletized freight, classifications, and accessorials.
Intermodal
A planned alternative for longer corridors with enough time to use rail well.
Human accountability
The tools are smart. The ownership stays personal.
- A named Lyra operator stays close to the lane and the people moving it.
- Updates are useful, direct, and tied to the next decision.
- Exceptions are surfaced while there is still time to act.
- Carrier fit is treated as an operating decision, not a last-minute search.
Brokerage, end to end
Bring us the lane. We stay with the load.
Lyra connects the recommendation to real capacity and keeps one accountable team in the move.
Bring us a laneIllustrative lane view
See how lane context becomes an executable plan.
This recurring reefer scenario shows the questions Lyra tests before recommending price, capacity, and next steps.
Before LyraIQ
Repeating lane looks stable on the surface
$3,050 recurring buy
- Lane: Chicago, IL to Dallas, TX
- Cadence: 18 reefer loads per week on the same corridor
- Carrier mix: Lowest-quote reefer options rotating in and out
- Read: Average buy looks acceptable, but weekly drift keeps leaking through the lane
Repeating lane pulse
Chicago to Dallas reefer | 18 weekly moves
Chicago, IL
18 loads / week
Recurring reefer corridor
Dallas, TX
Before reset
After reset
Original recurring buy
$3,050LyraIQ target band
$2,760-$2,820Awarded recurring buy
$2,790Carrier mix
2 core reefer partnersTender hold
Cleaner weekly awardsRisk read
Appointment + reefer pressureNext move
Reset the lane before the next cycle
Appointment pressure
Reefer tightness
Carrier drift
Execution risk
After LyraIQ
Lane logic is reset before the next cycle
$2,790 recurring award
- Target band: $2,760 to $2,820 based on executable lane behavior
- Carrier fit: Two appointment-disciplined reefer partners built for the lane
- Risk flagged: Delivery pressure and reefer availability surfaced before tender
- Next move: Tighter recurring award, cleaner cycle, lower week-to-week noise
$260 lowerper recurring award
18 / weekpriced as one corridor
2 core carriersfit the lane better
Risk upfrontinstead of after tender
Case Studies
Case Studies solved with LyraIQ
Examples of how lane intelligence can tighten the buy and clean up execution.
Northfield Foods
Challenge
Northfield Foods was buying several recurring reefer lanes at rates that looked reasonable against broad market data, but service was still inconsistent and re-tenders were climbing. Their team needed a tighter buy range without increasing risk.
What Lyra found
The lane benchmark being used internally was too generic for the ship windows and delivery requirements on the actual freight. The carrier profile being awarded on those loads also did not match the lane's operating demands.
What changed
Lyra reset the corridor around a narrower executable target rate band, identified the service risks driving price instability, and recommended a carrier profile better suited to appointment discipline and equipment consistency.
Results
11.8% lower average linehaul on the target lanes within 45 days
Tender acceptance improved from 82% to 96%
Late deliveries dropped by 37% over the next 60 days
"Lyra helped us see the difference between a market average and a number the lane could actually hold."
Marissa Kent, Director of Transportation, Northfield Foods
Valen Retail Group
Challenge
Valen Retail Group had a blend of truckload and LTL shipments moving into stores and regional facilities. Their main issue was not just linehaul cost. It was accessorial drift, invoice disputes, and too much inconsistency lane to lane.
What Lyra found
Several lanes were being bought with too little attention to appointment behavior, unload conditions, and the carrier types most likely to protect delivery performance. The company was also paying avoidable exception costs because the mode choice was not being reviewed often enough.
What changed
Lyra benchmarked the highest-friction lanes, reset carrier-fit expectations, and gave the team a clearer decision rule for when to move freight via LTL and when to consolidate into truckload.
Results
9.6% lower total freight spend on the reviewed lane group over one quarter
23% reduction in accessorial charges
41% fewer invoice disputes
On-time delivery improved from 94% to 98%
"We were not just overpaying. We were paying for noise. Lyra helped us tighten both the buy and the execution."
Darren Loeb, VP Supply Chain, Valen Retail Group
Halloway Industrial Components
Challenge
Halloway was relying too heavily on short-term coverage for lanes that should have been more stable. Rates moved around too much from week to week, and operations spent too much time chasing updates.
What Lyra found
The core issue was not only pricing. The lane design itself was encouraging short-term buys because the award strategy ignored timing pressure and carrier-fit realities.
What changed
Lyra established a cleaner target band, recommended a more stable carrier profile, and helped the team shift those repeat moves away from reactive buying.
Results
Reactive coverage reduced from 48% of volume to 19%
Average buy reduced by 9.4% on the reviewed lanes
Manual check-call volume dropped by 32%
Award turnaround became 2 days faster on average
"Lyra gave us a number we could buy against and a clearer view of which carriers could actually protect the lane."
Evan Marlow, Logistics Manager, Halloway Industrial Components
Testimonials
What shippers want from a freight partner is simple: clarity, accountability, and follow-through.
"Lyra brought structure to lanes that we had been buying too loosely for too long. The biggest value was not only the savings. It was the confidence that the number made operational sense."
Jillian Rowe, Transportation Director, Bluecrest Home Supply"Our team did not need another broker promising coverage. We needed a better understanding of what the lane should cost and what kind of carrier could actually hold service. Lyra delivered both."
Thomas Velez, Head of Logistics, Summit Ridge Packaging"The lane review made it easier to explain freight decisions internally. We had a tighter target, clearer service assumptions, and less second-guessing."
Andrea Mills, Senior Supply Chain Manager, Crestmoor Consumer BrandsFAQ
Questions shippers ask before they bring a lane over
What does the lane benchmark include?
A benchmarked market view, an executable target rate band, service-risk notes, carrier-fit guidance, and a recommended next step.
How quickly can Lyra turn it around?
Most first-look requests are returned within 72 hours.
Do you support truckload, LTL, and intermodal?
Yes. Lyra supports all three, but the recommendation should come from lane behavior, timing pressure, and service expectations rather than default habit.
What information do you need to review a lane?
At minimum: origin, destination, mode or equipment, pickup timing, and commodity. Any known service issues help sharpen the read.
Are we required to move freight with Lyra after the review?
No. The lane benchmark is designed to help you make a better decision first.
What types of shippers are the best fit?
Teams with recurring lanes, cost pressure, service instability, tight appointments, or a need for cleaner carrier fit.
Can Lyra support live execution after the review?
Yes. Once the lane is aligned on price, operating fit, and timing, Lyra can support execution through its vetted network.
Start with the next move
Bring us the next lane. We'll take it from there.
Share the operating details once. A Lyra broker will review the lane and come back with a clear next step.
We use this information only to evaluate the lane and respond with next steps.
Lane Request Received
Your lane is with Lyra.
Thanks for sending it over. We'll confirm receipt by email and let you know the fastest next step. For urgent freight or a deeper working session, book a call below.